Creative specifications
All assets must be HTTPS-served, responsive-friendly, and meet the per-format limits below. No Flash, no plugins, no external scripts (except approved third-party trackers). Audio is not allowed. Animation must loop within 30 seconds.
Display banners
| Placement | Dimensions | Formats | Max size | Notes |
|---|---|---|---|---|
| 728×90 Leaderboard | 728px × 90px | JPG, PNG, GIF, WebP | 150 KB | Safe area: 10px margin. Top-of-page placement. |
| 300×250 Medium Rectangle | 300px × 250px | JPG, PNG, GIF, WebP | 200 KB | Safe area: 10px margin. Sidebar or in-content. |
| 468×60 Banner | 468px × 60px | JPG, PNG, GIF, WebP | 100 KB | Compact horizontal banner. |
| Site Takeover / Full Width | 1200px × 600px (hero), or custom | JPG, PNG, WebP, HTML5 | 500 KB | Discuss custom sizes with admin. |
| Interstitial / Overlay | 640×480 (mobile), 1024×768 (desktop), or responsive | JPG, PNG, WebP, HTML5 | 300 KB | Animation max 30s. |
Newsletter banners
| Placement | Dimensions | Formats | Max size | Notes |
|---|---|---|---|---|
| Newsletter 300×250 (in-email) | 300px × 250px | Static JPG/PNG only | 150 KB | Animated GIFs not supported in email. Alt text required. |
| Newsletter 468×60 | 468px × 60px | Static JPG/PNG only | 80 KB | Static only. |
Technical requirements
- HTTPS only (all assets, landing pages)
- Responsive friendly — banners scale gracefully on mobile
- Click target minimum 44×44px (touch-friendly)
- No malware/phishing landing pages
- Approved trackers only
Design guidelines
- Brand logo should be at least 20% of the ad size
- Call-to-action button prominent (min 16px font)
- Limit main message to 3–5 words
- Test on multiple browsers before upload